About Ellen Cheever

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Ellen Cheever, CMKBD, ASID, CLIPP, has spent almost 50 years redefining the kitchen and bathroom for North American consumers and industry professionals.

Holding a Bachelor of Arts degree in Home Economics from California State University, Ellen’s career has included work in the showroom-based sector of the industry, and has practiced as an independent designer. Her creative talents are well grounded in years of managing design/build projects. She has been responsible for launching new products and developing new dealers as an executive in the cabinet manufacturing part of the business. She has traveled the road as a “Manufacturer’s Rep”, as well as managed thought-provoking, dramatic, designer-focused incentive adventures. She has been around long enough to know what both success … and failure feels like. And, how the best pros in the kitchen and bath industry always rebound from economically challenging times.

Though her focus is specific, her expertise touches many venues. As product consultant, author, designer and industry spokesperson, Ellen educates and impacts the lives and workspaces of homeowners, designers and manufacturers.

Recent Career Accomplishments


  • 2017 Named one of Top 50 Industry Influencers by Kitchen & Bath Design News Magazine

  • 2017 Named one of Delaware’s Top Women in Business

  • 2018 The Cheever Design Library opened at Virginia Tech’s Real Life Design Lab in Blacksburg VA 

  • 2019 The Ellen Cheever Student Certification Scholarship program created by the National Kitchen & Bath Association

  • 2020 Ellen Cheever led the design team in re-imagining the Family Kitchen centers at the Ronald McDonald House of DE.



Ellen is the author of 20+ books and manuals covering the details of kitchen and bathroom standards, including 3 of the National Kitchen & Bath Association Professional Resource Library volumes. She was a regular columnist for Kitchen & Bath Design News Magazine for 16 years as well.




Recognized as an industry expert and design trend analyst, Ellen has presented kitchen and bath design symposiums to international audiences in New Zealand, Australia, Belgium, Italy, Germany, Japan, South America and Canada, as well as throughout North America since 1976. Ellen has developed training and marketing programs for specific sectors of the industry. She has created and presented symposiums focused on the design, sales and business management of residential kitchen and retail design studios.



Ellen complements her industry involvement with a residential practice. Her joint effort with Giorgi Kitchens & Designs combines her design skills with this respected Wilmington, Delaware based design/build firm’s proven space planning talents, product specification expertise and skillful project management.

Ellen Cheever and her team work with major manufacturers on corporate showrooms, show exhibits and editorial sets. Additionally, she consults with business entrepreneurs considering expanding or revamping their showroom spaces.

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Fee Structure

The following fee schedule reflects the various levels of responsibility we provide for each consultancy.  A custom proposal will be developed for each project we are invited to participate in.




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