Residential

• 2003 KWC Design Competition Winner
   

• Sub-Zero/Wolf Design Competition: 1997, 2001, 2003
   

• NKBA Design
  Competition - Unique Design Solutions: 2001
   

• American HomeStyle Design Competition: 1995
   

• NKBA Design Competition - Kitchen Design: 1976, 1978, 1983, 1987
   

• NKBA Design Competition - Bath Design: 1978, 1987
  
  
  Showroom
   

• Store Design Awards Competition - Manufacturer Showroom of the Year, Institute of Store Planners, 2002
   

• ASID Pennsylvania East Chapter - Commercial Space and Designer of Distinction: 2002
   

• American Society of Interior Designers - International: 2001
   

• American Society of Interior Designers - DuPont™ Surfaces Exhibit: 2000
   

• Viking Culinary Arts Center - Nashville Teaching and Theater Kitchens: 1999
   

• Hafele America - Showroom Design: 1997, 2000, 2008
   

• Kohler Company - Design Center Display : 1992
   

Ellen Cheever and her team work with major manufacturers on corporate showrooms, show exhibits and editorial sets. Ellen has served as a showroom designer, collaborating with Häfele America on their corporate showrooms in New York and San Francisco, as well as DuPont™ Surfaces International Builders Show and Kitchen/Bath Industry Show exhibition space since 1992. She has served as Sub-Zero Corporation’s exhibit design consultant, and the Viking Culinary Arts Center's kitchen design specialist.

Ellen is a specialist in showroom design for retail kitchen and bathroom firms. As the author of the symposium sponsored by Kitchen & Bath Design News Magazine entitled PROFITABLE SHOWROOM DESIGN, Ellen travels across the country presenting one-day symposiums on the details of creating a showroom marketing strategy, creative showroom display and vignette designing, organizing the planning process, and marketing the new space to the firm’s targeted consumer. Her clients include major plumbing wholesale showrooms, appliance distributor showrooms and kitchen dealer showrooms.

As a practicing designer in the kitchen and bath industry for 37 years, Ellen brings to each of her clients both design discipline and design creativity focused on creating very specific and individualistic solutions for her client’s merchandising needs. Designing a showroom space is not about beautiful room settings - it is about presenting to the consumer a compelling story of why they should do business with the firm. Therefore, it is Ellen’s belief as a showroom designer that the platform for every display space designed is the development of a clearly articulated and agreed to merchandise goal for the space, which ties to the targeted consumers' buying process. In addition to welcoming the consumer and demonstrating great, wonderful, creative ideas - the real purpose of a display space is to support the sales process matched to the company's business plan.

Thank you for all the support that you have given Häfele over the years in the design collaboration and assistance for our showrooms. 

Your contribution to our New York Showroom, in which we won the Prestigious Award of Manufacturers Showroom, 1st Place for the Year of 2002, could not have been done without your contribution. We look forward to working with you in 2008!

We appreciate the support you have given Häfele in not only this Showroom, but as well in San Francisco and we look forward to continuing on the venture in the future when we have additional Showrooms on the drawing board.

Sincerely yours,
Philip Martin
Häfele America, Director of Marketing and E services