Recognized as an industry expert and design trend analyst,
Ellen Cheever has presented kitchen and
bath design symposiums to international
audiences in New Zealand, Australia, Belgium,
Italy, Germany, Japan, South America and Canada,
as well as throughout North America since 1976.
Additionally, she has organized and led
international design tours to the Cologne
Furniture Fair and Milan's EuroCucina Show
for the past 15
Ellen has developed training and marketing programs for specific sectors of the industry. She has created and presented symposiums focused on the design, sales and business management of residential kitchen and retail design studios.
following comments are from Eliot Sefrin,
Kitchen & Bath Design News
Editorial Director & Publisher
Designing for Profit series has struck a
real chord with kitchen designers, and
we're delighted to have been able to
partner with Ellen, the NKBA and our
corporate co-sponsors in bringing this
valuable program to our industry. Ellen is
an encyclopedia of knowledge about kitchen
design, consumer trends and tricks of the
trade, and she is able to convey this
information in a way that not only
enlightens, but inspires, audiences. We
hope to be able to work with her for many
years to come."
I continue to marvel at your ability to
connect with our design community. You
speak in such a wonderful language that
enlightens and delights, appealing to
the creative in all of us. As we work
diligently together to find the correct
path in this trying time, you continue
to stand out as an ally and resource for Enkeboll above all the rest.
Hard work aside, my time with you has
been, and continues to be, a personal joy.
for sharing a wonderful presentation
full of action items and "What does this
mean to me?" commentary.
I am also
excited to report that our conference
survey recorded you at a 4.7 rating out
of a possible 5. This is the highest
rating yet for a closing keynote
presenter; congratulations! As we
predicted, you were able to stimulate a
great deal of interest due to your
reputation and the excitement of your
presentation on the Design for One and
All. We noted that there were a
significant number of questions that
were asked of you and several that
commented that your information should
be included at subsequent EBC's. This
too is testimony of the success of your
L. Duane Griffiths
Stiles Education Manager
Stiles Education Supervisor
so much for being a Design Views
presenter in the Kohler Design Center
Educational Series. I have participated
in NKBA seminars over the years that use
your books as their backbone and have
considered them the guideline for space
design when working with clients. It was
wonderful to see the author at work.
feedback from the participants at your
seminar has been very positive.
Adjectives such as inspiring, useful,
insightful, practical and rejuvenating
were used repeatedly in the evaluations
of the seminar.
addition, you were well organized and
stayed on schedule. You were able to
answer questions effectively from a
diverse group: students, builders &
designers. Your hands-on activities were
not only educational but also fun. You
used our beautiful facility in an
innovative and valuable way. The
handouts that you offered are priceless.
I keep mine on my desk as a reference
for clients seeking kitchen design
an excellent speaker and a pleasure to
work with. We look forward to having you
as a presenter in the near future.
Karen Wuerzberger, Supervisor
Kohler Design Center Operations
"Your presentation was very
insightful and inspiring. I was very fortunate to hear about
the current trends in kitchen design by EuroCuccina presented by
you. It is exciting to see the designers reviewing their design
habits and comfort levels and attempting to introduce change
here on the West Coast.
insight was very helpful to me profesionally, as well as
beneficial to my showroom in the business sense, since the
designers' who visit the Studio Becker showroom will hopefully
generate some really good leads and long-term business
has been so long since we met. I can't even begin to tell you
what has happened since we last worked together. When I met you
in Haddonfield, NJ, I had been designing for only 6 or 8 years?
You said something to me, at a dinner one night, that changed my
path significantly. You gave me a compliment and a criticism.
You said that I was a really good designer with greater
potential, ...but (here's the criticism) you will never be a
great designer if you do not stop trying to save people money. You said I had to sell like I could afford to buy the beautiful
things that I designed. You also said I had to carry that
persona like it was my own lifestyle. That discussion stuck with
me like glue and I have accomplished so much for that girl,
years ago, could have dreamed of. My creativity and my self
esteem continued to carry me through life and I always wanted to
just say "thank you", to the woman who gave me what I needed to
sure that you have influenced and taught many designers since
meeting me, but I hope that this e-mail touches you, just a
little, as you have touched me."
"Let me start by telling you that the academy was so beneficial
to me. The product knowledge has been put to good use and my
sales on Champion toilets are done with excitement and
confidence, as is Stay Clean for whirlpools and conversations
regarding bidets. As a showroom salesperson for 18 years, it
refreshed me completely and gave me renewed faith in what I have
to offer my clients, and how important my service is to their
bathroom and kitchen projects."